THE Edenstone Group is honouring the vital role of key workers by offering a special 5% discount on new homes across South Wales and the South West of England.

The incentive has been launched as a way of thanking frontline workers for their efforts during the COVID-19 pandemic.

It’s available across the independent developer’s two housing brands Edenstone Homes and Bluebell Homes including new homes in Dinas Powys, Lydney, Morriston and Ross-on-Wye.

Edenstone Group sales director Adele McCoy said:

“While everyone else was staying safe at home, key workers have been hard at work in challenging and in many cases dangerous circumstances. From NHS staff to supermarket workers and refuse collectors, along with a host of others we want to thank all who’ve helped to save lives and keep essential services running. In recognition of their dedication we’re offering a 5% discount for key workers across Edenstone Homes and Bluebell Homes developments.

“It has the potential to save key workers thousands of pounds off the price of a brand new home. Buyers can choose if they want to accept the 5% discount or combine a smaller discount with upgrades to their new home, such as flooring or landscaped gardens.”

Based in Magor, the Edenstone Group achieved record results for the financial year ended April 2019. The company topped Wales Business Insider’s Growth 100 for a second year running and featured in the top 10 of the Wales Fast 50 list and Business Live’s top businesses in Wales to watch in 2020.

A responsible homebuilder, the Group donates a proportion of the proceeds of every home it sells to the Edenstone Foundation to support good causes.

Show homes and sales offices at Edenstone Group developments in England – River View Garden Village, Lydney, and St Mary’s Garden Village in Ross-on-Wye – are open by appointment only, with strict social distancing measures in place.

In line with Welsh Government guidelines, Parc Ceirw Garden Village in Morriston and The Woodlands in Dinas Powys sales staff are on hand to offer virtual tours and advice on how to reserve a property remotely.

For more information about Edenstone Homes developments see or for Bluebell Homes see