BLUEBELL HOMES BRAND GUIDELINES

The Bluebell Homes brand guidelines is constantly under review and revision, links here are to the latest versions of the various logos in a range of formats from which you can download. For ease of use you can click on the contents here to skip forward if necessary;

SAFE AREAS

The “safe area” is the margin surrounding the logo, the space it sits within. At all times where possible this margin should be maintained as a minimum distance that the logo needs to be separated from other elements.

Main logo showing safe area margin

Please note the safe area is defined as the height of the capital “E”

Secondary (landscape) logo showing safe area margin

Please note the safe area is defined as the height of the capital “E”

TYPEFACE

Proxima Nova Bold is the logo typeface, uppercase

COLOUR USE

Primary Colour

Pantone: 2726c

C: 89%
M: 69%
Y: 0%
K: 0%

R: 66
G: 92
B: 199

web: #425CC7

RAL (nearest): 5002 (ultra marine blue)

Secondary Colour

Pantone: Cool Grey 7C

C: 0%
M: 0%
Y: 0%
K: 50%

R: 127
G: 127
B: 127

web: #7F7F7F

RAL (nearest): 9007 (grey aluminium)

VECTOR LOGOS

The vector logo pack contains all the above listed logos in both eps and pdf formats. These logo’s due to their vector nature can be scaled to any size without loss or pixelation. (Please note you will require the relevant software to view files once downloaded and decompressed).